Case Study:
Baby Carrier
Research
Who travels?
According to 2019 Demographics:
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family travel makes up 23% of travel bookings globally.
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Family travel itineraries are often driven by keeping kids entertained
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62% of parents take their kids under five years old.
Pros of baby wearing
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REDUCES CRYING: A study showed that carrying a baby for 3 hours a day can help reduce crying and fussing by 5
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PROMOTES HEALTH: For sick babies baby carrying reduces baby’s heartbeat, temperature and breathing
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ENHANCES CONNECTION: Helps the support the bond between the carrier and the baby
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EASES EVERYDAY LIFE: Allows the wearer to be hands-free
In-store visits
I went to multiple stores and tried on diaper bags and baby carriers in order to understand what works well and opportunities for improvement.
Area of opportunity
There are currently no baby carriers on the market that are designed specifically for parents traveling with babies. There is an opportunity to design a two in one travel system for parents.
Ergonomics of baby carriers
“An ergonomic baby carrier supports the natural posture of babies, while encouraging healthy hip development. It should support your baby’s legs up to the backs of his knees, so his entire legs don’t dangle, but he can still freely move his lower legs as he gets a little older.”
Design
Paper models
Prototyping round 1
Prototyping round 2
Color ideation
Bag interior design
Changing pad design
